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Etheridge attends workshop at AU
The day-long event, hosted by the Auburn Technical Assistance Center (ATAC) and co-sponsored with the U. S. Department of Commerce Economic Development Administration, featured a panel of nationally recognized festival and event-planning experts. Participants learned strategies and tactics for attracting attendance; obtaining no-cost event publicity; promotion; working with limited budgets; building and fostering a reputation for the event; planning the right type of event for your location, and the economic impact of community festivals.
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