From the Editor's Desk
It's time to share the love
Arthur McLean
Well I hope all you lovebirds out there had a happy Valentine's Day. Or perhaps you celebrated, as someone put it to me recently, Singles Appreciation Day.

I like the idea of Singles Appreciation Day. In fact, I'm beginning to think it should become one of those legal holidays that always falls on a Friday to give us all a good three-day weekend.

There could be special sales for the single folks, discounts on mp3 players, DVDs and two-door sports cars. Bachelors could score deep discounts on house cleaning services. I'm particularly fond of that idea.

Maybe we could even get special legislation enacted that would ban those eHarmony commercials from the air for Singles Appreciation Day. I bet that's an idea even the married folks could get behind. I've never been fond of that "Everlasting Love" song, but I now have some Pavlovian response to it that makes my insides crawl. My radio landed on an oldies station the other day and that song came on. I kept waiting for Dr. Neil Clark Warren to come on, extolling the virtues of finding the perfect mate based on 29 compatibility things.

Of course, those compatibility things are kept secret, so as far as I know, 11 of them could be the herbs and spices in the Colonel's secret recipe for tasty fried chicken. Pardon me, but I don't want a mate who's crunchy on the outside.

Another good thing about singles day is you'd likely get better advertising. Well, I'd hope we'd at least get better advertising than the dreck we're bombarded with on Valentine's Day.

While listening to an internet radio station the other day, I heard about 1,000 ads for some sort of mail order teddy bear business. They'll even help you write the card that gets delivered with it. And some of the teddy bear styles they mentioned not as innocent as the ones you grew up with. So, the basic message of this ad, as far as I can tell is, "dude, you know nothing about women, so we'll be happy to help you out in selling you an overprice stuffed animal that's loaded with just as much innuendo as that lacy number you've been pondering as a gift."

And of course, with every February, the big national jewelry stores trot out some of the worst ads in all of media. Don't even get me started on these TV ads I've been seeing lately for a jewelry store which shall remain nameless in this column.

Now, if all the preceding makes you think I'm down on love and relationships, you're wrong. If you find someone and you both enjoy spending time together and sharing what life has to offer, it can be a wonderful thing.

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