Edward Jones ranks highest in overall satisfaction

Edward Jones financial advisors rank the firm highest in overall satisfaction, according to a newly released study by J. D. Power and Associates, said Mark Gerald, a financial advisor in Thomasville.

The inaugural J. D. Power and Associates 2007 Financial Advisor Satisfaction Study ranked Edward Jones highest among the 10 financial services firms ranked. Edward Jones financial advisors gave the highest satisfaction ratings in terms of support, people and firm performance.

The J. D. Power and Associates study found that financial advisor satisfaction is related directly to investor satisfaction.

"Full service investment firms with higher advisor satisfaction also have greater client satisfaction," the study said.

The report concluded that the J. D. Power and Associates 2006 U. S. Full Service Investor Study demonstrated that the relationship investors have with their financial advisors is a dominant driver of satisfaction, second only to competitiveness of portfolio.

In that 2006 study, Edward Jones was ranked highest by J. D. Power and Associates for investor satisfaction among full service brokerage firms.

"Highlighting the importance of the financial advisor/client relationship, (financial) advisors who feel their investment firm acts in their clients' best interest are more satisfied than those who do not ," the survey said.

"We're delighted with this ranking, but the true significance lies in the connection to satisfying our clients," said Gerald. "We get great satisfaction from meeting with our clients face to face and building strong relationships in the communities where our clients live and work."

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